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The Ultimate Guide to Purchasing Websites, Video, Print & Other C...

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Editorial Review

If you are involved with the marketing of a product or service you most likely need the assistance of a variety of vendors to help you create and produce your marketing tools. This book will help you make cost-effective decisions about working with those vendors, especially those related to the creative and production processes. The Ultimate Guide to Purchasing Website, Video, Print and Other Creative Services will take out the mystery, eliminate the headaches, and enhance feelings of success involved in an otherwise challenging task. In 269 easy-to-read and use pages this hands-on reference walks you through the process of selecting, buying, and evaluating creative services. Included are: . Helpful suggestions for defining your goals and projects. . Easy-to-use guidelines for setting realistic schedules. . Common-sense help for developing and monitoring budgets. . Handy checkpoints for selecting and working with the entire range of suppliers, from artists and designers, to printers to web providers to video producers. . More than 20 professionally developed forms and checklists provide you with the everyday tools to communicate clearly; make informed, intelligent choices and decisions; and set sensible guidelines for evaluating outcomes.